Urban Planners Queensland is a private town planning consultancy providing strategic planning and development assessment advice. We help de-risk decisions and manage the development approval process.
Urban Planners Queensland was founded in 2014 by Jessica Reynolds to fix that. UPQ operates as a specialist advisory consultancy, not a volume-based planning firm.
The practice works closely with experienced developers, architects, and project managers who value clear process, professional collaboration, and strategic direction.
Client numbers are intentionally limited to ensure outcomes, responsiveness, and consistency at a senior level on every project.
Know whether a site will get up before significant capital is committed.
Clear process and accountability at every stage of the DA pathway.
Proactive identification of risks before they become delays or costs.
Each service is designed to reduce risk and create clarity at a different stage of the process. Every engagement led by Jessica Reynolds directly.
Strategic identification and assessment of development sites across Queensland, including planning controls, constraints, and suitability for your intended outcome.
Learn moreA comprehensive site-specific planning assessment identifying constraints, risks, and approval likelihood before significant capital is committed.
Learn moreStrategic preparation and management of development applications, including authority liaison and approval pathway coordination.
Learn moreMost people approach a property decision with assumptions: from a neighbour, a builder, or a quick Google search. That's not professional advice. It's a starting position you can't rely on.
A preliminary planning review gives you a professional, site-specific assessment of what you can and can't do with a property, before significant capital, design fees, or legal costs are committed. It replaces guesswork with an educated, defensible opinion from a registered town planner.
Request a planning reviewEvery client engagement is led by Jessica Reynolds directly. There are no senior partners who hand off to juniors after onboarding.
If a site won't work, or a timeline is unrealistic, we say so early. That clarity is the service, not a failure of it.
Development assessment is complex. Clear process removes uncertainty. Clients leave every interaction knowing exactly what happens next.
In a world obsessed with constant contact, we keep it simple. Email creates a clear record and respects everyone's time.
Most planning firms compete on throughput: more projects, more staff, faster turnaround. UPQ inverts this deliberately. The limited-client model is not a constraint. It is the product.
UPQ is built for clients making high-value decisions who understand the cost of poor advice. If you are seeking fast, cheap, or informal advice, we may not be the right fit.
I founded Urban Planners Queensland in 2014 because I kept seeing the same thing: good development projects failing not because the idea was wrong, but because the planning process was misunderstood.
I work across most Queensland local government areas. I know how each council thinks, what they scrutinise, and where the risks sit before most developers have started asking questions.
UPQ is one part of a broader body of work, grounded in the belief that the built environment is worth thinking about seriously.
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